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The Business
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The Newsletter

DON'T MISS THE BREAKAWAY.

Every other Tuesday, a short brief on the numbers, deals, and moves shaping the cycling industry — with recaps of the best from the podcast and blog. No fluff, no filler.

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What you get

Built for people who work in cycling.

Not another content dump. A tight, useful read you’ll actually finish before your coffee’s cold.

01

Numbers first
Deals, figures, and market moves — the data behind the headlines, not just opinion.

02

Bi-weekly, not daily
We respect your inbox. One considered brief every other Tuesday, and that’s it.

03

A five-minute read
Skimmable, structured, and to the point — recaps of the podcast and blog in one place.

04

From inside the trade
Written by people who work in cycling, for the founders, shops, and pros who do too.

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The Breakaway · Issue #38

5 MIN READ

The number of the week: 18%
Why service revenue is quietly outpacing new-bike sales at healthy shops.
Deal watch
Two component brands merge, and what it signals about the supply chain.
On the podcast
Recap of Ep.38 — the real economics of sponsoring a team.
One chart
Gravel’s growth curve, and where it’s flattening out.

Good to know

Questions, answered.

How often will you email me?
Every other Tuesday — twice a month. No daily blasts, no surprise sends. If a major story breaks, we might send one extra note, but that’s rare.
Nothing. The newsletter is free and always will be. It’s how we keep the wider Business of Cycling community close.
Yes — every email has a one-click unsubscribe link at the bottom. No forms, no “are you sure,” no hard feelings.
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Anyone who works in or around cycling — shop owners, brand teams, product people, team staff, and the merely curious about the business side of the sport.

The newsletter

DON'T MISS
THE BREAKAWAY.

Every other Tuesday, a short brief with recaps of the latest from the podcast and blog — the numbers, deals, and moves shaping the cycling industry. No fluff, no filler.

▲ Joining 4,200+ people who work in the trade

Bi-weekly. Unsubscribe anytime. We never share your email.