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The Blog · Bi-weekly dispatch

THE BUSINESS
DECODED.

The latest industry news and happenings in cycling, written from a business perspective — clear, sharp, no filler. A fresh read every other week.

Home / Blog

The Blog · Bi-weekly dispatch

THE BUSINESS, DECODED.

The latest industry news and happenings in cycling, written from a business perspective — clear, sharp, no filler. A fresh read every other week.

14 Aug 2026 · 6 min read

The independent bike
shop isn't dying — it's repricing

Foot traffic is down and the boom is over, but the shops that survived did something counterintuitive: they raised prices and narrowed focus. A look at the new economics of the local store.

14 Aug 2026 · 6 min read

The independent bike shop isn't dying — it's repricing

Foot traffic is down and the boom is over, but the shops that survived did something counterintuitive: they raised prices and narrowed focus. A look at the new economics of the local store.

The Foxconn Of Bicycles Just IPO’d — Here’s Why That Matters

When “Fuji” and “IPO” showed up in the same headline this August, plenty of people in the cycling trade did a double take — and understandably...

Why Every Cycling Brand Suddenly Wants A Media Arm

Owned audiences are the new distribution. Inside the shift from paid ads to podcasts, journals, and community.

The Freight Math Behind A $4,000 Bike

Container rates, tariffs, and lead times — how the invisible cost of shipping shapes what you pay on the shop floor.

What A Team Costs, And Who Actually Pays For It

Budgets, sponsors, and the quiet economics that keep a continental squad on the road for a season.

Gravel’s Growth Is slowing. That Might Be Good.

The category that saved the industry is maturing. Why a calmer market could mean healthier margins for everyone.

Heritage Is a Balance Sheet, Not a Logo

Old names carry trust — and debt. How legacy cycling brands are trying to convert history into growth.