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Every other Tuesday, a short brief on the numbers, deals, and moves shaping the cycling industry — with recaps of the best from the podcast and blog. No fluff, no filler.

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Built for people who work in cycling.

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Numbers first

Deals, figures, and market moves — the data behind the headlines, not just opinion.

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We respect your inbox. One considered brief every other Tuesday, and that’s it.

A five-minute read

Skimmable, structured, and to the point — recaps of the podcast and blog in one place.

From inside the trade

Written by people who work in cycling, for the founders, shops, and pros who do too.

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The Business of Cycling - Issue #38

5 MIN READ

The number of the week: 18%

Why service revenue is quietly outpacing new-bike sales at healthy shops.

Deal watch

Two component brands merge, and what it signals about the supply chain.

On the podcast

Recap of Ep.38 — the real economics of sponsoring a team.

One chart

Gravel’s growth curve, and where it’s flattening out.

Good to know

Questions, answered.

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Every other Monday — twice a month. No daily blasts, no surprise sends. If a major story breaks, we might send one extra note, but that’s rare.

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Who's it for?

Anyone who works in or around cycling — shop owners, brand teams, product people, team staff, and the merely curious about the business side of the sport.

The newsletter

DON'T MISS
THE BREAKAWAY.

Every other Monday, a short brief with recaps of the latest from the podcast and blog — the numbers, deals, and moves shaping the cycling industry. No fluff, no filler.

▲ Join 1,200+ people who work in the trade

Bi-weekly. Unsubscribe anytime. We never share your email.