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Wyatt Wees

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Podcast · Blog · Newsletter — Season 3

THE BUSINESS
OF CYCLING

The podcast & journal covering the business behind the bike — conversations and writing with the founders, shop owners, and pros who work in cycling.
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Latest episode · Ep.41

The margins nobody talks about

Elena Verdi · Indie shop owner 52:10

Latest article · Retail

The independent bike shop isn't dying — it's repricing

Foot traffic is down, but basket value is up — what the smartest shops changed to survive the correction.

Read article

The route

Three ways into
the industry.

Every episode, article, and briefing looks at cycling from the inside — the numbers, the deals, and the decisions that keep the sector moving.

01 · KM 0

The Podcast

Long-form conversations with the entrepreneurs, bike shops, and professionals who work in the sector — the stories behind the trade.
All episodes

02 · SUMMIT

The Blog

A bi-weekly read on the latest industry news and happenings in cycling, written from a business perspective — clear, sharp, no filler.
Read the blog

03 · FINISH

The Newsletter

Recaps of the best content from the podcast and blog, delivered straight to your inbox every other Tuesday. Subscribe once, stay ahead.

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Latest episodes

The start list.

Pull up a chair. Fresh conversations drop every other Tuesday — here are the most recent five.

41

Retail

The margins nobody talks about

with Elena Verdi — independent shop owner, Turin

  • 52:10

41

Retail

The margins nobody talks about

with Elena Verdi — independent shop owner, Turin

  • 52:10

41

Retail

The margins nobody talks about

with Elena Verdi — independent shop owner, Turin

  • 52:10

41

Retail

The margins nobody talks about

with Elena Verdi — independent shop owner, Turin

  • 52:10

41

Retail

The margins nobody talks about

with Elena Verdi — independent shop owner, Turin

  • 52:10

From the blog

The bi-weekly
dispatch.

Industry news and happenings in cycling, filtered through a business lens. Fresh reads every other week.

14 Aug 2026 · 6 min read

The independent bike shop isn't dying — it's repricing

Foot traffic is down, but basket value is up. What the smartest local shops changed to survive the post-boom correction.

Read article →

14 Aug 2026 · 6 min read

The independent bike shop isn't dying — it's repricing

Foot traffic is down, but basket value is up. What the smartest local shops changed to survive the post-boom correction.

Read article →

14 Aug 2026 · 6 min read

The independent bike shop isn't dying — it's repricing

Foot traffic is down, but basket value is up. What the smartest local shops changed to survive the post-boom correction.

Read article →

The newsletter

DON'T MISS
THE BREAKAWAY.

Every other Tuesday, a short brief with recaps of the latest from the podcast and blog — the numbers, deals, and moves shaping the cycling industry. No fluff, no filler.

▲ Joining 4,200+ people who work in the trade

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Work in cycling?
Let's talk.

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