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The Blog · Bi-weekly dispatch
14 Aug 2026 · 6 min read
Foot traffic is down and the boom is over, but the shops that survived did something counterintuitive: they raised prices and narrowed focus. A look at the new economics of the local store.
Why Every Cycling Brand Suddenly Wants A Media Arm
Owned audiences are the new distribution. Inside the shift from paid ads to podcasts, journals, and community.
The Freight Math Behind A $4,000 Bike
Container rates, tariffs, and lead times — how the invisible cost of shipping shapes what you pay on the shop floor.
What A Team Costs, And Who Actually Pays For It
Budgets, sponsors, and the quiet economics that keep a continental squad on the road for a season.
Gravel’s Growth Is slowing. That Might Be Good.
The category that saved the industry is maturing. Why a calmer market could mean healthier margins for everyone.
Heritage Is a Balance Sheet, Not a Logo
Old names carry trust — and debt. How legacy cycling brands are trying to convert history into growth.
