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The Blog · Bi-weekly dispatch

THE BUSINESS, DECODED.

The latest industry news and happenings in cycling, written from a business perspective — clear, sharp, no filler. A fresh read every other week.

14 Aug 2026 · 6 min read

The independent bike shop isn't dying — it's repricing

Foot traffic is down and the boom is over, but the shops that survived did something counterintuitive: they raised prices and narrowed focus. A look at the new economics of the local store.

Heritage Is a Balance Sheet, Not a Logo

Old names carry trust — and debt. How legacy cycling brands are trying to convert history into growth.